The CAPC Payment Accelerator: A Joint Virtual Workshop for Home-Based Care Teams-CAPC Anticipating Stakeholder Reactions

CAPC Anticipating Stakeholder Reactions

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Securing financial support for a program necessitates strategic engagement with senior leaders and decision-makers. These stakeholders prioritize initiatives that align with organizational goals and thus, effective communication and handling of their inquiries are crucial for securing their support. <br /><br />Key recommendations include preparing responses for a range of potential reactions and adopting an appreciative inquiry approach, which fosters dialogue and understanding rather than becoming defensive. For example, if a decision-maker requests more budget details, a productive response could be, "What data would be helpful to include?" Similarly, if concerns arise about the applicability of national studies to the organization, suggesting a pilot project could address the apprehension.<br /><br />Anticipation and preparation for various stakeholder questions can achieve several outcomes:<br />1. Quickly recognizing stakeholder perceptions and expectations, enabling better information sharing, questioning, and follow-up.<br />2. Constructively responding to unexpected lines of questioning, avoiding distractions.<br /><br />Different stakeholders might exhibit varied concerns and requires tailored engagement strategies:<br />- **The Skeptic:** Doubts value or fatigued by new solutions, focusing intensely on cost savings.<br />- **Not a Priority:** More interested in other organizational issues like revenue or specific problems.<br />- **End of Life:** Associates the program primarily with end-of-life care.<br />- **The Negator:** Overly critical of new ideas and changes.<br />- **Interested but not informed:** Supportive but lacks understanding of the program’s role and benefits.<br />- **Show me the money:** Focuses on immediate financial investment impacts.<br />- **I/we already do this:** Believes current initiatives already provide the needed services.<br />- **Cautious decision-maker:** Supportive but seeks broader endorsement before committing.<br /><br />Suggested starter responses for engaging stakeholders:<br />- Open-ended questions to understand their priorities: "What is important to you or the organization?"<br />- Probing challenges and unmet needs: "What challenges do you see? What needs aren’t being met?"<br />- Seeking examples to deepen discussions: "Can you provide me an example of when...?"<br />- Relating past experiences to current situations: "What was your experience with [service] at your previous organization?"<br />- Facilitating deeper dialogue: "Tell me more..."<br />- Focusing on data to demonstrate impact: "What data would be helpful to demonstrate the problems or impact?"<br />- Clarifying and engaging further: "It sounds like you..."<br /><br />These strategies can help navigate complex stakeholder dynamics effectively, fostering support and investment in your program.

Keywords

financial support

stakeholders

organizational goals

communication

appreciative inquiry

budget details

pilot project

stakeholder engagement

decision-makers

tailored strategies