HCCIntelligence™ Webinar: Driving Practice Growth through Marketing, Media Relations, and Your Community

Video Transcription

Video Summary

In this webinar, James Warda discusses the importance of storytelling and marketing in driving practice growth. He emphasizes the power of sharing your practice's story and connecting with your target audience on a personal level. Warda provides tips on how to create a comprehensive outreach strategy through media, marketing, and community engagement. He suggests reaching out to the media by pitching stories, providing valuable content, and building relationships with reporters and editors. He also recommends leveraging owned media channels, such as websites and social media, to share your practice's story and engage with your audience. Warda emphasizes the importance of maintaining an online presence and regularly updating content to keep it fresh. Lastly, he encourages practitioners to share the wealth by referring reporters to colleagues and other organizations. Overall, Warda emphasizes the importance of strategic storytelling and marketing in promoting and growing your practice.

Keywords

webinar

James Warda

storytelling

marketing

practice growth

target audience

outreach strategy

media engagement

owned media channels