HCCIntelligence™ Recording: Driving Practice Growth through Marketing, Media Relations, and Your Community

Video Transcription

Video Summary

In this webinar, James Warda discusses the importance of marketing and media relations in driving practice growth. He emphasizes the power of storytelling and encourages participants to share their own stories and mission statements. James provides tips on how to engage with the media, including building a media list and pitching stories. He also discusses the importance of having an online presence through a website and social media platforms. James advises participants to update their online presence regularly and to tag HCC on social media for support in getting their message out. He concludes the webinar by encouraging participants to refer reporters to their colleagues and other organizations, fostering collaboration within the healthcare community. Overall, the webinar emphasizes the importance of marketing and communication in promoting practice growth and the delivery of home-based primary care services.

Keywords

webinar

James Warda

marketing

media relations

practice growth

storytelling

online presence

social media platforms

reporter referrals