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HCCIntelligence™ Webinar: Driving Practice Growth ...
Webinar Slides
Webinar Slides
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The text details a presentation by James Warda, Vice President of External Affairs and Business Development, focusing on promoting and growing a medical practice, particularly those offering house calls. The document outlines how to construct a comprehensive outreach strategy incorporating media, marketing, and community engagement.<br /><br />### Key Elements:<br /><br />1. **Objectives**:<br /> - Creating and implementing an outreach strategy.<br /> - Collaborating with colleagues to expand house calls and practice growth.<br /><br />2. **Agenda Highlights**:<br /> - Telling the story of the practice.<br /> - Sharing the practice's mission, vision, and key messages.<br /> - Strategies for engaging with media, markets, and the community.<br /><br />### Main Sections of the Content:<br /><br />1. **Telling Your Story**:<br /> - Define the unique narrative of your practice, including the human need it meets and what sets it apart.<br /><br />2. **Mission and Vision**:<br /> - Clarify what the practice does, for whom, and why.<br /> - Envision the future daily operations and interactions within the practice.<br /><br />3. **Engaging the Media**:<br /> - Reach potential patients and stakeholders through various media outlets.<br /> - Utilize "earned media" like newspaper articles for greater credibility.<br /><br />4. **Media Outreach Steps**:<br /> - Identify newsworthy elements and key messages.<br /> - Use suitable communication vehicles, such as press releases or op-eds.<br /> - Build and pitch to a media list, prepare for interviews, and share the resulting coverage.<br /><br />5. **Market Engagement**:<br /> - Align marketing messages internally and externally.<br /> - Ensure that marketing content is clear, caring, and consistent with the practice’s mission.<br /><br />6. **Community Engagement**:<br /> - Engage with local community organizations and attend events or meetings.<br /> - Establish relationships with senior centers, veterans' groups, and other relevant local bodies.<br /><br />### Next Steps:<br />- Enhance the online presence through websites and social media.<br />- Tag and connect with organizations like HCCI to amplify reach.<br />- Utilize the HCCI Media Toolkit for local media outreach and marketing.<br /><br />The document concludes with resources like the HCCIntelligence Hotline for additional support and tools for home-based primary care (HBPC). The primary goal is to raise awareness and credibility of the practice through structured and strategic marketing, media engagement, and community collaboration.
Keywords
James Warda
External Affairs
Business Development
Medical Practice
House Calls
Outreach Strategy
Media Engagement
Community Engagement
Marketing Strategy
HCCI Media Toolkit
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