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OasisLMS
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Essential Elements of Home-Based Primary Care-Virt ...
Non Clinical Break Out Session Day 2 Video 1
Non Clinical Break Out Session Day 2 Video 1
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Video Transcription
Video Summary
Summary 1:<br />The video focuses on the importance of marketing and branding for a home-based primary care practice. It highlights the need to understand and communicate your unique value proposition, tailor messaging for different audiences, and conduct market analysis to identify target markets and areas for growth. The speakers provide examples of elevator speeches and mention potential sources of patients, such as health plan referrals and collaborations with clinics and community organizations.<br /><br />Summary 2:<br />The video discusses strategies for connecting with community services and forming partnerships in the healthcare industry. It mentions networking with organizations like Meals on Wheels and private duty agencies, as well as utilizing health fairs and social media platforms for outreach. The speaker emphasizes the importance of quality vetting when partnering with agencies and suggests setting clear expectations and regular communication with facilities. The video also touches on contracting with payers, defining a clinical model, using nationally recognized frameworks, and maximizing HCC coding for better outcomes.<br /><br />Credits: The video does not specify any credits to be mentioned.
Asset Subtitle
Essential Elements April 16 Video 1 of 1
Non Clinical Break Out Sessions
Keywords
marketing
branding
home-based primary care
value proposition
target markets
elevator speeches
patient sources
collaborations
networking
health fairs
HCC coding
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