Essential Elements of Home-Based Primary Care-Virtual Workshop-Non Clinical Break Out Session Day 2 Video 1

Video Transcription

Video Summary

Summary 1:<br />The video focuses on the importance of marketing and branding for a home-based primary care practice. It highlights the need to understand and communicate your unique value proposition, tailor messaging for different audiences, and conduct market analysis to identify target markets and areas for growth. The speakers provide examples of elevator speeches and mention potential sources of patients, such as health plan referrals and collaborations with clinics and community organizations.<br /><br />Summary 2:<br />The video discusses strategies for connecting with community services and forming partnerships in the healthcare industry. It mentions networking with organizations like Meals on Wheels and private duty agencies, as well as utilizing health fairs and social media platforms for outreach. The speaker emphasizes the importance of quality vetting when partnering with agencies and suggests setting clear expectations and regular communication with facilities. The video also touches on contracting with payers, defining a clinical model, using nationally recognized frameworks, and maximizing HCC coding for better outcomes.<br /><br />Credits: The video does not specify any credits to be mentioned.

Asset Subtitle

Essential Elements April 16 Video 1 of 1
Non Clinical Break Out Sessions

Keywords

marketing

branding

home-based primary care

value proposition

target markets

elevator speeches

patient sources

collaborations

networking

health fairs

HCC coding